I recently read an article in the April 5th edition of New York Times called Skin Deep which highlights a new trend in the world of photography. With the posting of un-retouched photos to social media willy-nilly, some women are taking pre-emptive measures to ensure their complexions look smooth on the internet. To reduce the shines for photography, one woman layers on Bobbi Brown's face base and Smashbox HD Healthy FX foundation before contouring her cheekbones with bronzer.
With the advent of HD cameras that detect every flaw, cosmetic companies are scrambling to create makeup to address this issue. They discovered that foundations need to look thinner, yet still have coverage.
Smashbox bought by Estee Lauder in 2010 also offers products such as Photo Op eye shadow trio, Be Discovered cream and Photo Finishing hydrating foundation primer.....the latest creation being Camera Ready BB Cream. The founder of Smashbox is Davis Factor, a photographer whose great grandfather was Max Factor. Smashbox's competitor, Revlon has come out with a new product line called Photoready and their cream blushes will arrive in drugstores this month.
